Zweigstelle	Standorte	Status	Vorbestellungen	Frist	Mediengruppe
Zweigstelle: Onleihe	Standorte:	Status: Nur online verfügbar	Vorbestellungen: 0	Frist:	Mediengruppe: eMedien

White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You''ll finish this course with information about where white papers fit in the greater business ecosystem-and how to make your paper the best it can be.